ABOUT OUR COMPANY
Smart music
for business.
We help 10,000+ businesses worldwide create the perfect atmosphere — everywhere, every day.
10,000+
Businesses worldwide
20+
Countries licensed
10+
Industries served
2019
Founded in Munich
Mikaël Bourdon
Co-founder & CEO
"At Soundsuit, we believe that great music creates great experiences."
That's why we built a smart, easy-to-use platform that helps businesses deliver the right music, at the right moment, in every location. The result: happier customers, motivated teams, and a stronger brand atmosphere.
THE CHALLENGES WE ADDRESS
Customer-centric music experiences.
The physical world competes for attention. Music is one of the most powerful tools a business has — yet most get it wrong.
Customers expect more from physical spaces
Today's customers enter stores, hotels, cafés, gyms, or co-working spaces with higher expectations than ever. They choose the physical world only when it offers something memorable — an atmosphere that feels good and worth their time.
Music is a powerful brand tool — if done right
Modern brands — from Peloton to Abercrombie & Fitch, Uber to WeWork — use music as a powerful emotional tool to engage customers and express their identity. It's not background noise; it's brand language.
Most businesses still get it wrong
Delivering the right music across all touchpoints remains difficult: hard to manage, legally risky, and tough to scale across locations and teams. Spotify and Apple Music aren't licensed for business use — and manual curation doesn't scale.
Soundsuit — the smart music platform for business
A B2B Music-as-a-Service platform that makes it simple to create, schedule, and deliver consistent, brand-fit music — everywhere. Combining smart AI with expert curation, Soundsuit builds playlists that adapt to your brand, customers, and context in real time. Fast-growing, profitable, and used across 10+ industries, 50+ countries, and 3 continents.
THE PROBLEM WE SOLVE
Music for business is still broken.
For consumers
Spotify, Deezer, and Apple Music make music easy, affordable, and fun.
For businesses & brands
Many frictions still exist when using and managing music across different sites and users.
Music drives sales — customers stay longer, buy more, come back, and spread the word.
Music shapes customer experience alongside décor, lighting, staff, and services.
Legally critical — brand reputation, heavy fines — yet staff still plug in their personal Spotify.
Compatibility between hardware and streaming services is a nightmare, especially in multi-room setups.
Branding agencies shape a music identity but provide no proper software or hardware solutions.
Staff wants more control over music, but brands don't trust their staff to manage it.
Not on-brand, too repetitive, not curated or tailored to different regions and audiences.
Which store plays what, when, on which device? Can I control this centrally and remotely?
How to easily scale to new countries — language, target groups, music rights?
Worldwide
100M
sites play music
Retail · Healthcare · Hospitality · Mobility · Events · Wellness · Workplace · etc.
Soundsuit solves this
One platform. Legal music, AI curation, central control, hardware compatibility, and scheduling — all in one place.
Market landscape
The music for business market today
Four categories of solutions exist — each with a very different value proposition.
Do-It-Yourself
Radio, MP3 players & consumer streaming
- Zero setup cost — but zero brand control
- Generic playlists with no scheduling logic
- Consumer platforms are not licensed for commercial use
- Exposes businesses to significant legal liability
Local Music Branding Agencies
Boutique agencies serving one market
- Country-specific licensing only
- Proprietary legacy technology
- One-size-fits-all content (e.g. a single 'Jazz' channel)
- Single-sector focus (e.g. retail only)
- Limited to local or national reach
- Not scalable beyond their home market
Global Music Branding Agencies
Large agencies serving enterprise accounts
- International licensing coverage
- Hardware-centric delivery model
- Long-term contracts with high exit costs
- Premium pricing — often out of reach for SMBs
- Focused exclusively on very large accounts
- Low flexibility and limited scalability
Soundsuit
The smart music platform built for business
- Global licensing — 50+ countries covered
- Works on any device, no hardware required
- AI-powered curation tailored to your brand
- Flexible plans — from single venues to global chains
- Fair, transparent pricing with no lock-in
- Intuitive cloud platform with full central control
Trusted by 10,000+ businesses across 50+ countries
LED BY VISIONARY PROFESSIONALS
Meet our management team.
Co-founder
After graduating from both an American and a German university, Kalisa built a career in advertising before launching her own consultancy, working with clients such as Infineon, BMW, Philips, and Amazon. She co-founded Soundsuit alongside Mikaël, shaping the brand from its earliest days.
ACKNOWLEDGEMENTS
Award-winning tech company.
Soundsuit has been recognised and praised at different stages of its growth and success.
BayStartUp Awards
Recognised as one of Bavaria's most promising startups.
Google for Startups
Selected and mentored by Google's global startup program.
Amazon Web Services
Mentored by the AWS Startup Loft accelerator.
German Accelerator
Selected for the German Accelerator AI Track program.
Cloudways
Mentored and supported by the Cloudways Startup Program.
Chargebee
Supported by the Chargebee SaaS startup program.
Yamaha Innovation
Laureate of the Yamaha Innovation Challenge.
Paris Retail Awards
Awarded at the Paris Retail Awards for retail innovation.
La French Tech
Member of La French Tech, France's startup community.
Manifesto
We don't just
stream music.
We believe in it.
Music in commercial spaces is infrastructure — not a commodity. Soundsuit is built on six core convictions that guide every decision we make.
Our six convictions
We Believe Music Deserves Respect
We Believe in Transparency Over Hype
We Build for Brands — Not for Algorithms
We Choose Depth Over Volume
We Stand for European Values
We Are Reachable
INSPIRED BY TRUE ENTREPRENEURS
Meet our mentors.
Karim Morsy
Algoriddim / djayWorld's #1 DJ app for iOS, winner of multiple Apple Design Awards. Founded in 2006 by students from TU Munich.
Mike Cannon-Brookes
AtlassianBootstrapped for 8 years before raising capital. Reached nearly $75M in annual revenue before any outside investment.
Linda Weinman
Lynda.comFounded an online learning platform from scratch. Acquired by LinkedIn for $1.5 billion.
Ben Chestnut
MailchimpFounded in 2001, grew organically without investor support. Acquired by Intuit in 2021 for $12B.
Zack Onisko
DribbbleFounded in 2009, fully bootstrapped. Millions of users, profitable, distributed team with no HQ.
The company
Soundsuit in a nutshell
A large and fast-growing market
$1.9B in 2025 · Forecast CAGR +5.4% through 2034
Trusted by leading brands across industries
Bootstrapped scale-up with global ambitions
- #1 in DACH, #2 in Europe — bootstrapped, profitable, and scaling internationally.
- 10,000+ active touchpoints — stores, hotels, restaurants, offices, gyms, universities, clinics, and more.
- 50+ countries covered by our global licensing framework.
Differentiated technology
- Proprietary AI for curation, playlisting, and smart scheduling
- Proprietary music metadata layer for precise mood and brand matching
- Exclusive hardware integrations with Sonos, Loxone, and Streamit
- Scalable cloud infrastructure built for reliability across thousands of simultaneous streams
WANT TO JOIN OUR TEAM?
We are hiring!
We're always looking for talented, passionate people to join our team in Munich and beyond.
View open positions